Παρασκευή, 15 Μαΐου 2020

5 essential skills for α modern Digital Marketer

Μαΐου 15, 2020 Posted by P.Notis

Marketing is now a field that requires a lot of general and special knowledge and skills. It is so multidimensional that even the one who practices it must be correspondingly multi-talented. Marketing has to do with understanding customer needs and satisfying them. It has nothing to do with direct sales but with building trust between the brand and the customer who will then make the purchase.
The same goes for digital marketing. Just all this "give and take", all this communication is done electronically, through a platform or some tools. And while the basic skills for a marketer have not changed (communication, curiosity, empathy, etc.), the formal qualifications have changed a lot.
In this article we will look at the five basic skills that are necessary to ensure success in the modern corporate landscape..

1. Text writing (English copywriting)

Text is the written part that aims to promote a product (or brand or service) or to lead to action. Given the multitude of online channels that now exist, writing skills are a must. Emails, landing pages, event invitations, paid ads, social media posts, chat bots, product descriptions. All require text writing.
Seo Copywriting requires a different kind of skill than writing a blog or technical manual, for example, because it must be able to attract attention, communicate value, and inspire action with a limited number of words or in a very small space. At the same time, it requires the rapid movement and adaptation of one customer's needs to the other's needs, taking into account common goals, platforms and a host of other things.
We remind you here that good text has flow, is enjoyable to read and is interesting. It doesn't need to impress or persuade..

2. SEO

Search engines are a key part of the customer journey, and this applies to almost all types of business. Whether they're looking for a hairdresser, christening catering, or comparing the features of one car to another, consumers are looking at search engines for information that will help them make detailed purchasing decisions.
Therefore, it is a key skill to be able to show a business in such searches. SEO is a complex subject and involves both technical and creative elements, which means that it alone requires a huge list of skills. So, you need to know how to create and promote useful content, how to make effective entries and how to build a site.
SEO is a continuous investment whose benefits (appearing on the first page of Google results) are irresistible. So, whether you are entering the field for the first time or not, it is good to deal with SEO..

3. PPC

The benefits of a business appearing in the first place in search results are more than obvious. However, it takes time for that to happen. One way to gain immediate visibility is through PPC advertising. This type of advertising ensures that a business is displayed on the first page, but the company pays for every click that the ad receives. More money does not mean more appearances. The parameters that affect the view are the quality of the advertisement and its relevance. These two indicators belong to the skills that a modern marketer should have. It is not enough for him to know how to allocate the available budget, he needs to know which words he will aim for, the channels and the way it will be displayed but also how to create meaningful experiences for your audience. On the other hand, the better the ad, the less it costs and the more profits!
PPC advertising is not just about search engines. The same practice applies to social media and websites and applications, etc. So it is an absolutely necessary skill..

4. Email

The simple, classic, well-known email, which we have been using for many years, For every € 1 spent on email marketing, € 42 is refunded! In short, it "breaks".
As it does it all, it is very popular in the world of marketing. Here are some of the uses: conversions, consumer information, loyalty building, sending exclusive offers, event invitations, useful content, reheating forgotten customers, and more.
It does not mean a marketing professional and does not know from email marketing. To build and use his lists to give value to his work and ultimately achieve his goals..

5. Conversion Rate Optimization

It is the last of at least five basic prerequisites that a marketer must have.
Why do the above four if you send people to your site and they just don't look at it without taking the slightest action? This is exactly where the fifth skill is needed!
The conversion is the action we want the visitor of the page to take (whether it is a purchase, a free guide, a list of newsletters, or an offer). There are a number of factors that affect whether a visitor will take action and the CRO is trying to find the conditions under which maximum commitment will be achieved. CRO includes skills such as: A / B testing, conversion funnel, bounce rate while the marketer should be familiar with the elements of the page that affect a conversion, such as: creative, call to action, page setting, colors, button position, speed, site structure, site navigation and more.
Only five, but already so many things that the modern marketer is called upon to do. And that's for now, because in such a fluid environment, things are changing rapidly.