Παρασκευή, 15 Μαΐου 2020

Digital Marketing Strategies for 2020: Trends and Tips

Μαΐου 15, 2020 Posted by P.Notis

As we welcomed the new year, it's time to plan digital marketing strategies for 2020. GIM is a company based on future development, so we've compiled a list of the best digital marketing trends of 2020 to help you achieve them. your company's annual goals.

AnchorArtificial Intelligence (AI)

In fact, Artificial Intelligence, or AI, is an increasingly popular marketing tool and has worked wonders for digital automation - remember Chatbots, interaction bots and Voice Search technology.
With AI, you can anticipate customer behavior, analyze data, and define personalized content more efficiently and accurately than ever before. This means upgrading your brand, better quality interaction and higher conversion rates.
Also read: Seo Services
In 2020, we can expect to see better targeting of customers, advanced detailed forecasts and increases in personalized AI-based content. Don't be afraid of these innovations, AI saves time for you and your business.

AnchorVoice Search

And as mentioned above, Voice Search technology belongs to AI, but its power and efficiency for 2020 makes it have its own personalized trend.
Voice Search - Voice Search is a  speech recognition technology  that allows users to tell the device what to look for. Smartphones, laptops and special devices have this digital assistant that introduces the search query on request instead of users having to type it on their own.
The growing use of  Voice Search is  reaching a point where businesses have already begun to take this technology seriously and start thinking about where it could fit into their customer experience.
Mobile Voice Search is three times more likely to be used for local-wide queries than text searches. So why stay ahead of the competition? For local businesses, three key factors play a role in how successful their digital presence is in the future of Voice Search: location, interaction, and quality.
 Shoppable Content
All the marketing trends for 2020 show speed, efficiency and immediacy and we all know that online shopping has all three of these features.
Shoppable content is any content that provides an immediate purchase opportunity to a customer. This could be an Instagram story with a swipe-up or a product article that allows the consumer to buy directly from the post they are reading.
Shoppable content merges content and commerce and allows businesses to have immediate conversions. Applying content to direct purchases in your strategy is a surefire way to increase sales, expand customer knowledge and have better time management in your business.

Virtual & Augmented Reality

VR and AR have opened new doors for Digital Marketing innovation. Interactive content is a cornerstone of customer conversion, allowing users to have access to a world of interaction that catches their eye and actually presents products.
Some big brands have already implemented VR and AR in their strategies, allowing customers to try on clothes, see a piece of furniture that would fit in their home, or play with a cute, virtual puppy in their bed.
The key to this content is that it is interactive, personalized and reliable. The virtual content markets themselves allow brands to use imagination and emotion by telling a story to attract customers..

AnchorPersonalized Marketing

As the digital sphere becomes more saturated, consumers choose the content with which they interact. Personalized content, whether through email lists, contests or experiences, will be even more important in 2020.
In addition to visual strategy, it is important to personalize your scope and insight marketing to ensure that your content reaches the target market. AI data and programs are a great place to start as your ideas can give you who, where and how your customers are.
Personalized connection is the future, so let's make sure we continue with it.

AnchorLeave the Funnel in 2019

Funnel has long been a driving force in the lives of agencies since time immemorial. But, in today's complex digital world, is it still the only option?
Research shows that the funnel is no longer a one-way street, but a moving wheel that creates inertia from its next generation. The idea is that marketing should not be driven by sales, nor should it consider customers as a result. Maybe we should consider the idea that customers are targeted in a circular way and not treated as a one-way ticket for sales. This theory aims to empower customers in their brand thinking and encourage their confidence in it.
After all, the buying process is no longer linear. Customer loyalty is as broad and varied as the digital realm, so we innovate in our ideas. What the actual conversion will look like will be crucial in the coming years..

AnchorIn short

Those of us working in Digital Marketing are committed to continuous innovation. Every year it becomes more and more important to stay up to date with new technologies and strategies.
Analytics from 2019 may remind us that more than ever, customers want to be seen as separate entities. Personalized and unique content brings real conversion and lasting dedication. Creative marketing methods are associated with different audiences and allow for extensive campaigns.
The best way to deal with the new year is to be prepared. Keep learning, keep innovating and never stop aiming for efficiency.
If you have any questions about branding, digital marketing or current trends, feel free to contact us.