Παρασκευή, 15 Μαΐου 2020

SEO and web design: together or separately?

Μαΐου 15, 2020 Posted by P.Notis

A company's website is, as we have said before, a dynamic thing. It requires monitoring and care and that's why it's good to have a few things, always in mind.
It often happens that we give priority to one or two things and ignore the rest or do not manage to deal with the rest. It happens and concerns both our personal and professional lives. However, what we leave unattended can be extremely important.
So if we want tangible results in search engines, we need more than SEO. We need good site design. The contribution of web design to SEO and tubalin is more important than many believe. If the two work together smoothly, then users will be able to do what they know best: navigate. Let's see what are the factors that need to work together..

Friendly on mobile devices

Normally we should all know the importance of this parameter. If there is anyone who does not have a mobile-friendly site, they should know that they have to cover a lot of lost ground. For Google, mobile friendliness has been a site evaluation feature since 2015. That's half a decade! However, there are still sites that have not been harmonized.
The number of people using desktops is declining. Respectively, the number of people who search for mobile phones (and tablets) is constantly increasing. More than 50% of the traffic to a site comes from mobile phones, which means that anyone who does not have a compatible site loses 50% of the potential traffic to their business. The numbers can be large.
A site with a high bouncing rate when it comes to mobile phones sends signals to Google that can overwhelm it.

Reusable design

Anyone who has worked on improving an SEO site can understand the importance of both content and how content appears. That is, design. A poorly designed site can make life very difficult for the user who comes to the site to get specific information. Pages with content blocks in unusual places, with too many links that do not have a clear purpose, essentially banishes the user that you brought to the site with so much effort. On the other hand, why should someone come if they can't find what they are looking for?
We have all encountered problematic sites. The problems may be in the choice of colors, in the size of the letters, in the choice of font. Just like with sites that are not mobile friendly, so with sites that are illegible: they drive away users.
The good thing about site designers is that they understand what it is that will "hold" the user and make his life easy, that is, he will be able to consume the content of the site (so that the investment is not lost).
The margins, sizes, lines, images and generally all the elements that make up a site are crucial to how the user is attracted..

Site speed

Do you know what delays a site? Did you know that it is very likely that the delay is due to its design?
The speed of the site is one of the most important parameters, from the technical point of view of SEO, and it is the biggest problem for many sites. If your site does not score well in the rankings, it may be because it is too slow and so users leave quickly.
The speed of the page is an important bell that will push us to increase it, improving the images, removing useless plug-ins, allowing the browser to cassette it, etc.
Even if we believe that our site loads fast, we don't really know how long it takes to wait. Ideally the site should load in two seconds (2 ”).
When it does more than three seconds, half the users will probably drop out. Loading speed is even more important when it comes to a mobile device. In this case, users are even more impatient.
Loading speed is also important for Google as it affects its ability to categorize it. The slower it is, the fewer pages it can read and therefore rank. When this is done, it becomes impossible for some pages to appear.
It is also important for the security of the site to have "https" encoding..

Sitemap

When it comes to detecting a site, web design can help in many ways. The map of the site is central to the detection of the site by search engines. The map provides machines with a content guide for all pages and content on the site and allows them to tell them which pages are most important. Obviously, the larger a site is, the greater the need for a map. also, the newer a site is, the greater the need for fast indexing. The map can also help the user navigate as he tells them where to find what.

Gaining the trust of the user

Unlike some SEO parameters, we can't really know how much trust users have on our site. However, gaining their trust is something that will lead the site to a higher ranking. There is no doubt that some people quickly form an opinion and when they do, it is difficult to change it. In recent years we have seen many perfected sites which theoretically offer a unique user experience. We expect this by opening a site. We want something easy, clean, to give us the information we are looking for quickly. We tend to believe that sites that offer this can be trusted.
If a site looks old, neglected or difficult to use then we form a negative impression which on the one hand takes us away, on the other hand makes our return more difficult. Even if the product (or service) is exactly what we are looking for. It is a pity that the site does not convey the right impression about the company and its products.
So we conclude that SEO and web design go hand in hand and give the best results, which is what is required after all.